Media differences in creating value change through varying degrees of advertising message ambiguity

television and radio contrasted

by Gina Hillegass

• 116 Want to read
• 26 Currently reading

Published 1989 .
Written in English

Subjects:

• Advertising -- Psychological aspects.,
• Mass media -- Psychological aspects.,
• Mass media -- Social aspects.,
• Social values.

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Edition Notes

Statement	by Gina Hillegass.
The Physical Object
Pagination	vi, 44 leaves, bound ;
Number of Pages	44
ID Numbers
Open Library	OL16839434M

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